Beauty industry activity dipped a bit in the months of March and April, 2020, as COVID-19’s effect went as far as lowering the monthly beauty product sales by 30% compared to last year’s. But it’s already rebounding, and is projected to keep rising and will eventually reach pre-crisis levels, though shopping habits and choices are changing. DIY/Selfcare products are more popular. Many who were previously hesitant, have converted to online shopping. Technology will drive the beauty industry’s post COVID-19 recovery as well as that of other business sectors.