Digital Marketing
From 4 P to 4 E: Rethinking the Marketing Mix
When E. Jerome McCarthy proposed the 4 Ps in 1960, he most likely did not expect them to be one of the most enduring and widespread frameworks in marketing. Nonetheless, his marketing mix has remained a fixture in business schools across the country for over half a century – but change is in the air,…
February 26, 2018
