Less than a decade after its breakthrough, Digital Transformation has become a common concept. No one would challenge the idea that Digital transformation is imperative for all businesses, from small to large. Impressive statistics highlight this massive adoption : 85% of enterprise decision-makers believe they only have 2 years to integrate digital technologies before falling...

Blockchain, Smart-contract, Bitcoin: these buzz-words are all around fin-tech places but very few of us actually apprehend what exactly lies behind the glitter. Unlike the Internet of Things (IoT), Artificial Intelligence (AI), Blockchain is not one of these shiny innovations with fancy acronyms whose repercussions are obviously tangible. Ford removed horses to develop speed, revolutionizing...

Internet and digital technologies are revolutionizing our lives. It is becoming the privileged place where people interact, search for information, buy goods and services. Traditional advertising techniques have been significantly transformed. Advertisement used to be reduced to few medias –such as TV, radios or movies – but now it has conquered new spaces with social...

In 2017, online sales made up 90 percent of the growth in the CPG industry, displaying a fast-growing segment in a traditionally stagnating industry. In that context, subscription models, albeit still small, are experiencing phenomenal growth. In grocery for example, where store revenue is forecasted to grow by 1 percent annually through 2022, the market...

When E. Jerome McCarthy proposed the 4 Ps in 1960, he most likely did not expect them to be one of the most enduring and widespread frameworks in marketing. Nonetheless, his marketing mix has remained a fixture in business schools across the country for over half a century – but change is in the air,…