Digital Transformation
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Infographics: “Artificial Intelligence : The Next Digital frontier ?”

Artificial Intelligence (AI) After decades of extravagant promises, artificial intelligence (AI) is finally starting to deliver real-life benefits to early-adopting companies. Retailers on the digital frontier rely on AI-powered robots to run and boost their sales — and even to automatically order stock when inventory runs low. Utilities use AI to forecast electricity demand. Automotive…

March 20, 2018
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Change the way to implement Design Thinking

What is Design Thinking? Design Thinking is defined by Tim Brown as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” In other terms, he states that successful and useful innovation, the one that customers adopt, happens…

March 12, 2018
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From 4 P to 4 E: Rethinking the Marketing Mix

When E. Jerome McCarthy proposed the 4 Ps in 1960, he most likely did not expect them to be one of the most enduring and widespread frameworks in marketing. Nonetheless, his marketing mix has remained a fixture in business schools across the country for over half a century – but change is in the air,…

February 26, 2018
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Rethinking Digitization of Your Business Model..

We believe that our collaboration as digital transformation experts will help your organization to increase its competitive edge. That being said, we're always going to employ an analytical approach to how we help each organization improve its digital strategy. How else will we suggest the steps that your firm should take now and in the...
February 20, 2018
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Digital Transformation: A CEO’s Agenda

Digital Transformation: A CEO's Agenda A digital transformation is no longer an option for businesses; it is a requirement. A quick glance around you is enough to show anyone the importance of going digital. But what, exactly is a digital transformation? 2018 will be the year of digital transformation on most CEO’s agenda. Interestingly, a recent study by Altimeter...
January 17, 2018
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