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Successful Digital Transformation: Learning from Failure

Less than a decade after its breakthrough, Digital Transformation has become a common concept. No one would challenge the idea that Digital transformation is imperative for all businesses, from small to large. Impressive statistics highlight this massive adoption : 85% of enterprise decision-makers believe they only have 2 years to integrate digital technologies before falling...
March 28, 2019
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Millennials and social media : A new way to advertise

Internet and digital technologies are revolutionizing our lives. It is becoming the privileged place where people interact, search for information, buy goods and services. Traditional advertising techniques have been significantly transformed. Advertisement used to be reduced to few medias –such as TV, radios or movies – but now it has conquered new spaces with social...
March 11, 2019
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The role of digital marketing organizations : creating growth

In 2017, online sales made up 90 percent of the growth in the CPG industry, displaying a fast-growing segment in a traditionally stagnating industry. In that context, subscription models, albeit still small, are experiencing phenomenal growth. In grocery for example, where store revenue is forecasted to grow by 1 percent annually through 2022, the market...
August 22, 2018
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Infographics: “Artificial Intelligence : The Next Digital frontier ?”

Artificial Intelligence (AI) After decades of extravagant promises, artificial intelligence (AI) is finally starting to deliver real-life benefits to early-adopting companies. Retailers on the digital frontier rely on AI-powered robots to run and boost their sales — and even to automatically order stock when inventory runs low. Utilities use AI to forecast electricity demand. Automotive…

March 20, 2018
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Change the way to implement Design Thinking

What is Design Thinking? Design Thinking is defined by Tim Brown as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” In other terms, he states that successful and useful innovation, the one that customers adopt, happens…

March 12, 2018
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From 4 P to 4 E: Rethinking the Marketing Mix

When E. Jerome McCarthy proposed the 4 Ps in 1960, he most likely did not expect them to be one of the most enduring and widespread frameworks in marketing. Nonetheless, his marketing mix has remained a fixture in business schools across the country for over half a century – but change is in the air,…

February 26, 2018
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Rethinking Digitization of Your Business Model..

We believe that our collaboration as digital transformation experts will help your organization to increase its competitive edge. That being said, we're always going to employ an analytical approach to how we help each organization improve its digital strategy. How else will we suggest the steps that your firm should take now and in the...
February 20, 2018
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