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Are subscription boxes the new D2C channel for CPG brands ?

The term “Subscription Economy” was first used by Zuora CEO Tien Tzuo to describe the purchase and consumption of digital products or services through a pay-as-you-go model. Nowadays, consumers primarily look for easy access, entertaining personalized experience, and an attractive price. In return, CPG corporations have responded with “surprise me” bundles or tailored boxes, containing...
September 27, 2018
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