Digital Transformation
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Blockchain in Retail : A game changing technology

Blockchain, Smart-contract, Bitcoin: these buzz-words are all around fin-tech places but very few of us actually apprehend what exactly lies behind the glitter. Unlike the Internet of Things (IoT), Artificial Intelligence (AI), Blockchain is not one of these shiny innovations with fancy acronyms whose repercussions are obviously tangible. Ford removed horses to develop speed, revolutionizing...
March 12, 2019
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Millennials and social media : A new way to advertise

Internet and digital technologies are revolutionizing our lives. It is becoming the privileged place where people interact, search for information, buy goods and services. Traditional advertising techniques have been significantly transformed. Advertisement used to be reduced to few medias –such as TV, radios or movies – but now it has conquered new spaces with social...
March 11, 2019
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Infographics: “Artificial Intelligence : The Next Digital frontier ?”

Artificial Intelligence (AI) After decades of extravagant promises, artificial intelligence (AI) is finally starting to deliver real-life benefits to early-adopting companies. Retailers on the digital frontier rely on AI-powered robots to run and boost their sales — and even to automatically order stock when inventory runs low. Utilities use AI to forecast electricity demand. Automotive…

March 20, 2018
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Change the way to implement Design Thinking

What is Design Thinking? Design Thinking is defined by Tim Brown as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” In other terms, he states that successful and useful innovation, the one that customers adopt, happens…

March 12, 2018
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From 4 P to 4 E: Rethinking the Marketing Mix

When E. Jerome McCarthy proposed the 4 Ps in 1960, he most likely did not expect them to be one of the most enduring and widespread frameworks in marketing. Nonetheless, his marketing mix has remained a fixture in business schools across the country for over half a century – but change is in the air,…

February 26, 2018
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Rethinking Digitization of Your Business Model..

We believe that our collaboration as digital transformation experts will help your organization to increase its competitive edge. That being said, we're always going to employ an analytical approach to how we help each organization improve its digital strategy. How else will we suggest the steps that your firm should take now and in the...
February 20, 2018
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