BOARD & INVESTORS

Alain Attias, Paris
Co-founder & CEO, Executive Board Member

As CEO of BayBridgeDigital, Alain Attias’s main goal is to help organizations embrace the fourth industrial revolution

Alain Attias’s main goal is to help organizations embrace the fourth industrial revolution and to ensure that the company's strong focus « drive Digital Transformation by achieving business value faster » continues.He also works to develop the brightest and most visionary employees in the digital market. Alain is passionate about innovation, customer centricity and empowering employees.
With 20 years of experience in the technology industry and consulting, Alain has led major cloud and digital transformations in Europe. He recently served as a Vice-President at Salesforce, the world’s #1 CRM company. Alain was leading at Salesforce, the Customer Success and Growth - including Advisory, Innovation and strategic services for Europe and Emerging Markets. Alain was the co-founder and CEO of Kerensen the European cloud consulting pioneer, acquired by Salesforce in August 2015. Prior to founding Kerensen, Alain Attias served as Director at CSC and KPMG-Peat Marwick.
Alain Attias was educated in France and holds a MBA in Digital and Innovation from Telecom-School of Management. He also holds an advanced degree in Management from La Sorbonne University and a certificate in Design Thinking from Sloan School of Management at the Massachusetts Institute of Technology (MIT).
Alain is engaged in the #JamaisSansElles appeal - the CEO movement for women equality.

Guy Jerusalmi, Paris
Co-founder & COO, Executive Board Member

Guy is an executive Board Member of BayBridgeDigital, he has 30 years experience in Management consulting firms.

He served most recently as Managing Partner of CSC Peat Marwick - a 400-People large business unit dedicated to Digital Solutions implementation.
Guy is a French market specialist with international exposure.

Jacques Attali, Paris
Strategic Advisory Board

Jacques Attali is leading the Strategic Advisory Board of BayBridgeDigital.

Jacques Attali was born on the 1st of November 1943. Graduate from the Ecole Polytechnique and the Ecole Nationale d’Administration, he was the Special Adviser to French President François Mitterrand during 10 years. He founded 4 International Institutions : Action contre la faim, Eureka, EBRD and Positive Planet. Positive Planet is the most important worldwide Institution of support to microfinance. Positive Planet has supported more than 11 million micro-entrepreneurs. Jacques Attali has written more than 1000 op-eds in the french magazine l’Express as well as 80 books sold in 10 million copies and translated in to 22 languages. He is now columnist for the French magazine, les Echos. He has conducted several orchestras over the world (Paris, Grenoble, London, Jerusalem, Shanghai, Astana, Montreal and Helsinki).

Pascal Laik, Paris
Chief Revenue Officer, Member of Executive Committee

As CRO, Pascal is responsible of BayBridgeDigital’s revenue delivery. His focus is on revenue growth, solution engineering, international development, marketing and demand generation.

Beyond revenue growth, Pascal’s accountability includes turning the company into a software powerhouse through the productization of BayBridgeDigital’s Customer 360 and Clienteling solution with the goal to lead the Retail and Healthcare sector.
Pascal has a 26-year track record of building high-performance teams that deliver customer success and explosive growth on an international level.
For the last 3 years he ran FollowAnalytics as global CEO and turned around the startup into a cash flow positive hyper growth scale-up multiplying its revenue by 5 and reducing churn by a factor of 10. In 2013 he was appointed Vice President of Sales at C3.AI where he started the EMEA operations and helped grow the Enterprise AI platform into a global leader. Prior to C3, he worked at Informatica for 4 years where he held various sales management positions for the Master Data Management Business Unit ending as Vice President International Sales. Beforehand, for 10 years, he was in charge of various Product Marketing, Consulting, and Strategy management roles at Siebel Systems / Oracle in Redwood City, California. Pascal started his career as Senior Consultant at Andersen Consulting and then as Manager at PricewaterhouseCoopers in Paris. He graduated from Ecole Nationale Superieure de Techniques Avancées (ENSTA) in Paris France with a Master of Science in Engineering and has earned a Master in Business Administration (MBA) from the Wharton School from the University of Pennsylvania where he graduated with distinction in 2000.

Elise Ducret, Paris
Advisory Board Member

Elise Ducret has been promoted as Chief Marketing Officer of L’Oréal France.

She drives the digital transformation and ecommerce acceleration of the Group on the French market.
Elise Ducret joined L’Oréal in 1998 and she pursued her whole career inside the L’Oréal Group, as a Digital and Marketing expert.

Corinne Mrejen, Paris
Advisory Board Member

President of Team Media and Deputy Director (Les Echos Group - Le Parisien).

A graduate of ESSEC and holder of a Master's degree in econometrics, Corinne MREJEN began her career at Ogilvy before becoming Media Director at SFR / Vivendi Universal from 1997 to 2003. Between 2003 and 2008, she was one of the directors of Vivaki, a media agency of the Publicis Group, before heading with Pierre CONTE the management of the the advertising business unit of Figaro Group until February 2011. On this date, she took over the presidency of M Publicité (Le Monde, Télérama, Courrier International, Huffington Post...). In January 2014, she also took over the management of RégieObs (L' Obs, Challenges).
She has also been president of ASQ since 2012, the date of creation of this marketplace and President of MediasBook.

Isabelle Garcia, Paris
Advisory Board Member

Tender Director at SNCF Intercités & Board Member of Auchan Retail France Group

She advises and challenges the managers who run the SNCF Group on a daily basis to help them accelerate their digital strategy. Their mission is to reinvent today's SNCF with digital technology, artificial intelligence and our 150,000 railway workers and, at the same time, to imagine tomorrow's mobility: easy to use, accessible to everyone and protecting our environment. It is essential that our employees are at the heart of our transformation just as much as our customers. Indeed, Tech is good, Tech with all is better!
She was also selected by Choiseul Institute and Le Figaro as one the 100 future economic leaders in France in 2019 and 2020.

Julien Tizot, London
Board Member

Julien Tizot is Senior Partner at Forepont Capital.

Julien brings 15 years of experience across financial institutions including 6 years as the Head of Alternative Investment for AG2R La Mondiale and 4 years in VC in France, Switzerland and the US as CIO where he invested in numerous companies.
He holds an MBA from both Columbia Business School & London Business School along with an engineering degree in Statistics (France) and a MSc in Finance (US).

Vidal Chriqui, Paris
Advisory Board Member

Vidal Chriqui is a technical expert in distributed systems which led him to an early interest in decentralized networks. He launched "Blockchain Révolution".

Blockchain Révolution is composed of 10 hours of exclusive lessons and interviews. Also, he is a regular speaker evangelizing Bitcoin and more generally open distributed registry protocols.
Vidal is currently working with both large corporations and startups to help them develop new blockchain-based products and innovations in the crypto space. He has been also working as the lead technical advisor for some successful token sales.

WE ARE TRUE TO OURSELVES, AND COMMIT TO ALWAYS PERFORM AT OUR BEST