Digitalization is among the most important changes happening in our rapidly evolving world. We are currently talking about the fourth industrial revolution that is completely changing the way we live, work and interact with each other. Indeed, intelligent robots, Internet of things or self-driving cars were nothing more than science fiction a few years ago – they are our reality today. Driven by a new segment of tech-savvy travelers, this revolution impacts the hospitality and tourism businesses.
According to recent studies, 1.3 billions people travelled around the world in 2017, growing 7% year-on-year, the strongest in seven years and it is expected to keep rising. As this is happening, the Industry needs to adapt to emerging consumer and business trends. It is understood that travelers’ needs and consumption expectations are changing due to the omnipresence of digital tools in their everyday life, at every stage of their travel process. With a growing competition and new innovative players entering the market with lower prices, new offerings and higher levels of customization, customers are expecting an increasingly personalized experience.
4 questions you should have in mind
Here are four questions you should ask yourself today:
– Are you already offering the right experience to satisfy your customers, your employees and your
– Are you taking advantage of the data you gather and the cutting-edge technologies available today?
– Are you investing in the right areas to adapt to arising trends and new customers expectations?
– Are you ready to challenge yourself to succeed?
Digital disruption is radically reshaping all industries and hospitality providers are facing new challenges to remain competitive, retain existing customers and attract a new generation of travelers. In this article, we highlight the key elements hospitality businesses should be focusing on to best adapt to this new digitalized world.