BayBridgeDigital helps you optimize your marketing campaigns to deliver a customized experience to your customers with Salesforce’s Marketing Cloud tool.

  • BayBridgeDigital guides you in customizing each customer’s journey across all communication channels.
  • We support you from the development of the digital marketing strategy of your company to the implementation of the Marketing Cloud solution.
  • We carry out workshops to understand your current processes and the expectations of your customers in order to realize a project with high added value.
  • The methodology and agility of our teams make it possible to accelerate the delivery of projects.
Marketing Cloud
Marketing Cloud
  • BayBridgeDigital guides you in customizing each customer’s journey across all communication channels.
  • We support you from the development of the digital marketing strategy of your company to the implementation of the Marketing Cloud solution.
  • We carry out workshops to understand your current processes and the expectations of your customers in order to realize a project with high added value.
  • The methodology and agility of our teams make it possible to accelerate the delivery of projects.

PAINPOINTS

  • Lack of customization of emailing and SMS campaigns
  • Absence of differentiated paths according to the segment considered
  • Difficulties to engage with prospects and re-engage with clients
  • Mismanagement of subscriptions / un-subscriptions
  • Absence of an IP warning strategy
  • Compliance issue with CAN-SPAM and GDPR legislation
  • No unified customer view
  • Difficulty to engage in cross-channel actions
  • Lack of relevant content by audience
  • Difficulty measuring campaigns and seeing their history
  • Difficulty tracking the impact of campaigns in real time
  • Lack of reports and custom dashboards

SOLUTION

Marketing Cloud is a rich platform where you can manage all marketing interactions with your B2C customers. It offers a 360 view of the customer that allows you to contact them via a unified CRM platform. The aim is to connect your marketing teams to sales and customer service.

PRODUCT

Email Studio :

Create email templates and send personalized messages.

Mobile studio :

Automate mobile interactions through SMS marketing.

Salesforce DMP :

Capture customer data in a platform for targeted advertising.

Analytics Builder :

Get advanced insights into the behaviors and interests of your contacts across all channels.

Automation Studio :

Automate and optimize your lead generation and nurturing programs throughout the prospect’s life cycle.

Content Builder :

Manage, consolidate, organize and link contact data from all Marketing Cloud applications and external sources.

Einstein Engagement Scoring :

Targeting customers to maximize engagement and conversions through customer data and machine learning.

Web & Mobile Analytics :

Collect data about visitor behavior on your website and mobile.

Personalization Builder :

Use artificial intelligence to recommend the best campaign and the best products according to the customer’s interactions.

Audience Builder :

Segment your subscribers to better target your mailings.

Social Studio :

Doing competitive intelligence, managing social media and communicating with your customers.

Advertising Studio :

Enable customer data to drive digital advertising and manage acquisition, re-engagement and alignment campaigns.

Web Studio :

Create landing pages and microsites with CloudPages.

Report :

Analytical tools to help you understand your data and challenge actions.

Journey Builder :

Deliver a seamless customer experience with personalized travel across all channels.

Contact Builder :

Manage images, documents, and content for use in Marketing Cloud.

BENEFITS      salesforcelogo

  • 360 view of every contacts and marketing campaigns
  • Management and sending of emails and personalized SMS
  • Campaign Management
  • Management and storage of marketing resources
  • Management of the social networks of the brand (LinkedIn, Facebook, Twitter, Instagram, Pinterest)
  • Creating « smart » engagement path
  • Prediction of marketing actions to be carried out (Artificial Intelligence)
  • Adjusting campaigns by behavior (open, click, download)
  • Marketing automation
  • Compatible with AppExchange apps
  • Report and data analysis