News

NRF 2021 Report

The central theme of this year’s event was the future of retail, with many of the program’s 90 sessions and speakers touching upon the industry’s shift to digital platforms. Other speakers touched upon post-COVID recovery strategies for retailers and the blurring of the lines between physical and digital retail. This report highlights some key takeaways...
February 5, 2021
View the Post

10 RETAIL TRENDS FOR 2021 AND THE NEW DECADE

Online shopping remains the most notable retail trend in recent times. With it came internet-driven buying and selling to complement or replace the traditional brick and mortar stores. At the same time, physical stores still adapted pretty well. They blended vital elements of the popular online shopping experience and in-person experience to offer services at...
January 14, 2021
View the Post

RETAIL : THE NEW NORMAL

In response to the pandemic, we have seen a change in consumer behavior. E-commerce platforms experienced a 6% increase in global traffic between January and March 2020. Websites generated 14.34 billion visits, compared to 12.81 billion in January 2020. The mass retail sector has been number one since the beginning of the crisis with a...
July 4, 2020
View the Post

Top 20 Retail Trends 2020

As technology continues to evolve at the speed of lightning, consumer behavior is also changing at the same pace. The modern consumer is tech-savvy and more connected than ever before, which has forced retailers to go digital so that they remain relevant. The trends that are anticipated to drive the digital retail sector in 2020...
February 19, 2020
View the Post

NRF 2020 Report

2020 is committed to be a transformational era for retail. Technology keeps on shifting the rules of engagement, consumers are more exigents than ever, and making them notice your brand among all the buzz in the market is a tremendous challenge. BAYBRIDGEDIGITAL was present at this year’s NRF edition, the biggest event featuring the latest...
February 19, 2020
View the Post

Successful Digital Transformation: Learning from Failure

Less than a decade after its breakthrough, Digital Transformation has become a common concept. No one would challenge the idea that Digital transformation is imperative for all businesses, from small to large. Impressive statistics highlight this massive adoption : 85% of enterprise decision-makers believe they only have 2 years to integrate digital technologies before falling...
March 28, 2019
View the Post

Blockchain in Retail : A game changing technology

Blockchain, Smart-contract, Bitcoin: these buzz-words are all around fin-tech places but very few of us actually apprehend what exactly lies behind the glitter. Unlike the Internet of Things (IoT), Artificial Intelligence (AI), Blockchain is not one of these shiny innovations with fancy acronyms whose repercussions are obviously tangible. Ford removed horses to develop speed, revolutionizing...
March 12, 2019
View the Post

Millennials and social media : A new way to advertise

Internet and digital technologies are revolutionizing our lives. It is becoming the privileged place where people interact, search for information, buy goods and services. Traditional advertising techniques have been significantly transformed. Advertisement used to be reduced to few medias –such as TV, radios or movies – but now it has conquered new spaces with social...
March 11, 2019
View the Post

Retail Banking : new paths to achieve business value faster

While retail banking has been facing sharp challenges since the economic crisis of 2009, the financial market seems to level off progressively. At least for the banks pushing their digital transformation further than the average. In this article, we aim at highlighting the key challenges and opportunities retail bankers are currently facing and emphasise on...
January 29, 2019
View the Post

NRF 2019 Report

Unveil the Future of Retail @ NRF2019 The world’s rendez-vous for startups and leaders in the retail industry, known as NRF, is the biggestevent highlighting the upcoming technological and strategical tren ds in the retail industry. This year, the BayBridgeDigital team was your eyes and ears to know everything about the key takeaways from this...
January 25, 2019
View the Post