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Successful Digital Transformation: Learning from Failure

Less than a decade after its breakthrough, Digital Transformation has become a common concept. No one would challenge the idea that Digital transformation is imperative for all businesses, from small to large. Impressive statistics highlight this massive adoption : 85% of enterprise decision-makers believe they only have 2 years to integrate digital technologies before falling...
March 28, 2019
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Blockchain in Retail : A game changing technology

Blockchain, Smart-contract, Bitcoin: these buzz-words are all around fin-tech places but very few of us actually apprehend what exactly lies behind the glitter. Unlike the Internet of Things (IoT), Artificial Intelligence (AI), Blockchain is not one of these shiny innovations with fancy acronyms whose repercussions are obviously tangible. Ford removed horses to develop speed, revolutionizing...
March 12, 2019
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Millennials and social media : A new way to advertise

Internet and digital technologies are revolutionizing our lives. It is becoming the privileged place where people interact, search for information, buy goods and services. Traditional advertising techniques have been significantly transformed. Advertisement used to be reduced to few medias –such as TV, radios or movies – but now it has conquered new spaces with social...
March 11, 2019
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Retail Banking : new paths to achieve business value faster

While retail banking has been facing sharp challenges since the economic crisis of 2009, the financial market seems to level off progressively. At least for the banks pushing their digital transformation further than the average. In this article, we aim at highlighting the key challenges and opportunities retail bankers are currently facing and emphasise on...
January 29, 2019
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NRF 2019 Report

Unveil the Future of Retail @ NRF2019 The world’s rendez-vous for startups and leaders in the retail industry, known as NRF, is the biggestevent highlighting the upcoming technological and strategical tren ds in the retail industry. This year, the BayBridgeDigital team was your eyes and ears to know everything about the key takeaways from this...
January 25, 2019
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How to succeed in the digital world ?

Digitalization is among the most important changes happening in our rapidly evolving world. We are currently talking about the fourth industrial revolution that is completely changing the way we live, work and interact with each other. Indeed, intelligent robots, Internet of things or self-driving cars were nothing more than science fiction a few years ago – they...
January 8, 2019
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Are subscription boxes the new D2C channel for CPG brands ?

The term “Subscription Economy” was first used by Zuora CEO Tien Tzuo to describe the purchase and consumption of digital products or services through a pay-as-you-go model. Nowadays, consumers primarily look for easy access, entertaining personalized experience, and an attractive price. In return, CPG corporations have responded with “surprise me” bundles or tailored boxes, containing...
September 27, 2018
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The role of digital marketing organizations : creating growth

In 2017, online sales made up 90 percent of the growth in the CPG industry, displaying a fast-growing segment in a traditionally stagnating industry. In that context, subscription models, albeit still small, are experiencing phenomenal growth. In grocery for example, where store revenue is forecasted to grow by 1 percent annually through 2022, the market...
August 22, 2018
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