BayBridgeDigital helps you with Pardot, automate your B2B marketing to generate qualified leads and maximize your ROI.

  • BayBridgeDigital guides you through the development and strategic marketing thinking of your company until the deployment of the Pardot solution.
  • We carry out complete workshops to understand your current processes, expectations and needs in order to carry out an end-to-end project with high added value.
  • The methodology and agility of our expert teams of the Pardot solution allow a fast delivery of the different functionalities.
Pardot
Pardot
  • BayBridgeDigital guides you through the development and strategic marketing thinking of your company until the deployment of the Pardot solution.
  • We carry out complete workshops to understand your current processes, expectations and needs in order to carry out an end-to-end project with high added value.
  • The methodology and agility of our expert teams of the Pardot solution allow a fast delivery of the different functionalities.

PAINPOINTS

  • Synchronization between the tool and the CRM
  • Less complex campaign settings
  • Automated marketing tools: get a 360° view
  • Possibility to create customized content according to the target audience
  • Improve segmentation
  • Creation of reports and dashboards

SOLUTION

Pardot is a user-friendly automation platform where it is possible to manage all marketing interactions with prospects.
A key support tool to optimize your sales and marketing, the solution allows your sales and marketing teams to create, deploy and manage campaigns while improving your results. Pardot offers personalized marketing experiences, with relevant content and builds strong customer relationships across different communication channels. The objective: to generate new prospects in order to transform them into loyal and satisfied customers.

FEATURES

Pardot allows: the construction of Marketing campaigns, the creation of customer engagement program, the creation of content (mail, landing page, form, social …) and the performance of marketing campaigns.

Automation rules

Search Marketing

Campaign Email

Social

Landing Pages

Engagement Studio

Form

Calendar

A/B testing

ROI Reporting

→ Create your own template using the email template generator offered by Pardot.

→ Perform an A/B testing on a sample before sending a mass mail.

→ Test AND improve the deliverability of email and see the rendering.

→ Check with Spam Analysis for any spam in your email before sending.

→ Make a Landing Page with an integrated form.

→ Better segment, qualify and score prospects.

→ Address relevant content with a targeted message.

→ Create a standard route based on prospect navigation.

 Improve marketing and sales productivity.

→ Increase and effectively manage the company’s marketing and sales performance.

    

BENEFITS   

  • Sales and Marketing collaboration :
    Improve efficiency and working relationships between marketing and sales.
  • Salesforce Integration :
    Integrate and synchronize Salesforce optimally.
  • Landing Page personnalisable :
    Deploy different types of Landing Page.
  • Email Marketing :
    Setup for powerful Email Marketing.
  • ROI reporting :
    Calculate marketing ROI
  • Prospect Scoring and Grading :
    Generate high quality prospects.
  • Lead nurturing :
    Optimize lead management.