In response to the pandemic, we have seen a change in consumer behavior. E-commerce platforms experienced a 6% increase in global traffic between January and March 2020.
Websites generated 14.34 billion visits, compared to 12.81 billion in January 2020. The mass retail sector has been number one since the beginning of the crisis with a record +135% growth in volume of visits and +103% growth in transactions. The Digital technology has become the cornerstone of our way of life and the economy in quarantine.
The crisis has not profoundly changed our aspirations and expectations, but the new rules are introducing new modes of consumption, new trends, some of which will disappear and others which will forge new retail models. To remain
relevant in this changed environment, retailers will need to focus on the customer experience and define specific objectives.