Less than a decade after its breakthrough, Digital Transformation has become a common concept. No one would challenge the idea that Digital transformation is imperative for all businesses, from small to large.
Impressive statistics highlight this massive adoption :
- 85% of enterprise decision-makers believe they only have 2 years to integrate digital technologies before falling behind competitors.
- 89% of organizations have adopted or have planned to adopt a digital-first strategy plan.
- 27% of executives rate digital transformation as a matter of survival…
- … while only 17% of US businesses and 9% of European businesses consider their digital technology as advanced.
With this apparent convergence in focus, one could believe that Digital Transformation is quickly transforming what businesses look like. However, this is not quite the case. The hard truth is that the CEOs of half of large, US-based companies believe that less than 50% of their strategy is successfully implemented.
The driving force behind this situation is a whole set of pitfalls. We can learn from these experiences in order to define what could be the winning strategy.