When Kusmi Tea came to BayBridgeDigitale they had one predominant issue: The customer journey. Redefining the customer journey was essential and needed to be Omnichannel so that Kusmi Tea could build a powerful and efficient customer experience. As a result, Baybridgedigitale and the Kumsi Team successfully implemented Bayretail and Salesforce Marketing Cloud. And today, Kusmi tea has boosted its online sales thanks to a personalized Bayretail tool.