Fast Start Data Cloud

Salesforce Data Cloud unifies real-time customer data for personalized, data-driven interactions.
What's in ?
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Unified Customer Data: With a Customer Data Platform (CDP), marketers can access a single source of actionable, real-time data to deeply understand customers.
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Enhanced Personalization: This integration allows for personalized engagement that drives revenue and builds relationships by making every interaction with the brand feel relevant and connected.
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Cross-Departmental Benefits: Beyond marketing, the use of a CDP like Salesforce Customer 360's Data Cloud for Marketing extends benefits across all departments, providing a unified customer profile.
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Brand Coherence: Ensures that all teams communicate as one unified brand, enhancing customer trust and relevance through coordinated efforts and personalized interactions.
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The Fast Start Data Cloud offer focuses on quickly enabling businesses to unify and leverage customer data through Salesforce Data Cloud. By consolidating customer information into a single actionable source, teams can drive personalized engagement, cross-departmental efficiency, and brand coherence.

The process includes:

  1. Customer Data Analysis: Assess and define business use cases and data requirements.
  2. Data Pipeline Design: Build connections to harmonize, resolve, and segment data.
  3. Pipeline Implementation: Set up interfaces between external and CRM sources, apply transformations, and establish quality infrastructure.
  4. Data Governance Definition: Ensure security, quality, ownership, and synchronization processes are in place.

This streamlined approach empowers businesses to optimize data for real-time insights and impactful customer experiences.

What are the key benefits?
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Unify customer data across all channels and departments into a unified customer profile allowing to benefit from the power of a CDP.
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Deliver the most value to your customers at the moment they need it.
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Connected service and marketing lead to faster service and satisfied customers.
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Enable BI powered by Tableau Pulse, and AI assistant and processes automation with Einstein platform.
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Enable BI powered by Tableau Pulse, and AI assistant and processes automation with Einstein platform.
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Hugues Pintus
Data, BI and AI practice Manager

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