Our vision of Digital sustainability

Daniel Ittah, VP Customer Success & Growth, shares his vision on Digital sustainability.

"As VP of Customer Success & Growth at BayBridgeDigital, I firmly believe that the future of digital must be viewed through the lens of sustainability. We support our clients in profound digital transformations across various industries, involving the management of an increasing volume of data. Our projects, especially in e-commerce, put us close to end-users, reinforcing our responsibility to adopt a sustainable digital approach. It is crucial to rethink our impact on the environment and society. That's why we promote the concept of digital sustainability : a vision where technology serves sustainable development in harmony with environmental and social challenges.

Understanding the Global Impact of Digital

Digital technology as it is deployed today is not neutral for the planet. Although digitization has reduced paper usage and travel, data centers remain significant energy consumers. The digital industry accounts for about 4% of global CO2 emissions, surpassing even the aviation sector, and could reach 8% by 2030.

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At BayBridgeDigital, we take this issue seriously. Adopting a more efficient and responsible approach to managing our technological infrastructures is crucial. This includes optimizing the energy use of our services, reducing technological waste by extending equipment lifespans, and systematically applying eco-design and accessibility principles to our projects.

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Best practices for digital sustainability

Eco-design is a central pillar of our commitment to digital sustainability. Here are some practical approaches we implement:

Website and App Optimization: we reduce page sizes (images, videos, source code) to decrease energy consumption during loading, using techniques like lazy loading.

Modular Design: We develop reusable code modules to avoid duplication and minimize resource consumption during storage and execution, including smart caching to limit server requests.

Server Footprint Reduction: We prioritize more efficient infrastructures and hosting solutions based on renewable energy or eco-friendly data centers.

Responsible Data Management: We periodically delete obsolete data and archive non-essential information to minimize the carbon footprint associated with storage.

At BayBridgeDigital, we continuously strive to design streamlined and functional interfaces that enhance the user experience while minimizing resource demands.

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Training: a key lever

To achieve our ambitious goals for digital sustainability, training our teams is essential. We develop programs to raise awareness of eco-design issues and train our employees on best practices, such as eco-coding, choosing sustainable infrastructures, and resource optimization.

We also share these best practices with our clients, guiding them in implementing responsible and sustainable solutions.

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Make digital ethical and inclusive

Digital sustainability does not only concern environmental aspects. It also encompasses ethical considerations. Personal data protection has become a critical issue. At BayBridgeDigital, transparency, respect for users, and compliance with regulations such as GDPR are fundamental commitments.

We are also committed to making digital accessible to everyone. Innovation should not widen inequalities but, on the contrary, reduce them. We design tools accessible to people with disabilities and disadvantaged populations to ensure that no one is left behind in this technological revolution.

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At BayBridgeDigital, we firmly believe that digital sustainability is everyone’s business. Companies must lead the way by integrating these principles into their business models. Our clients, often pioneers in this area, benefit from these significant advances.

We are at a turning point. Digital is an incredible force for transformation, and we are fully committed to building a future where technology aligns with sustainability and ethics.