BayBridgeDigital's project with PUIG focused on enhancing sales efficiency through the Bayretail™ Store App on Salesforce CRM. This initiative aimed to revolutionize Sales Associates' capabilities by capturing customer data, organizing clienteling campaigns, and engaging customers via multiple channels including SMS and WhatsApp Business. Key tasks involved configuring Salesforce environments, installing the Bayretail™ and Vonage ISV packages, and setting up user profiles and permissions. The app's functionalities included a product catalog, KPI visualization, and support for multiple languages. The project significantly improved PUIG's customer engagement and sales processes, leveraging advanced CRM capabilities for a competitive edge in retail.
